Lessons from Squid Game for Creatives and Business Owners

I watched Squid Game like many others did eyes wide, heart racing, and questions in my head. But beyond the thrill, violence, and suspense, something deeper sat with me.

That show mirrors real life. Especially the life of creatives and business owners.

No, we’re not in a deadly game. But the pressure? The stakes? The mindset battles? They’re real.
Here’s what Squid Game reminded me and maybe you’ll see yourself in this too.

1. Everyone’s in the Game, But Not Everyone Has a Strategy

In the show, some players entered blindly. They had no plan just desperation. Others observed, learned quickly, and made intentional moves.

That’s how business works.
You can’t just enter the field because “others are doing it.”

If you have no strategy, no clarity, no direction you’ll burn out.

Creativity alone is not enough. Passion without structure will exhaust you.

2. Desperation Can Cost You Your Values

Many characters in Squid Game were so desperate to win, they lost themselves.
They became cold. Ruthless. Unrecognizable.

As a creative or entrepreneur, desperation can lead you to say yes to anything.
To lower your rates. To lose your boundaries. To copy what’s trending.
But if you lose your values trying to win, what exactly are you building?

Protect your brand. Protect your process. Protect your peace.

3. People Are Watching Even When You Think They Aren’t

In the show, the Front Man and VIPs watched the players quietly. Every move was observed.
That’s real life too.

Your clients, audience, and potential partners are watching even when they say nothing.
How you show up matters.
What you post, what you say, what you deliver it builds or breaks trust.

Consistency and integrity are louder than you think.

4. Collaboration Can Save You, Ego Can End You

Some players survived because they worked together. Others fell because they thought they didn’t need anyone.

In this journey, don’t try to do everything alone.
Learn to collaborate. Ask for help. Share knowledge. Get feedback.

You rise faster when you stop competing and start connecting.

5. It’s Not Just About Winning. It’s About Who You Become

The most powerful lesson?

The real battle wasn’t just for the money.
It was for identity, purpose, and survival of the soul.

For us, success isn’t just a bank balance or a viral post.
It’s about growth. Integrity. Fulfillment.
It’s about who you’re becoming while building what you love.

So if you’re in the “game” right now building your brand, running your business, chasing your creative path step back and ask yourself:

• Am I moving with strategy or just reacting?
• Do I know what I stand for?
• Am I becoming someone I’m proud of?

Because this isn’t just business, it’s life.
And how you play today determines what you’ll build tomorrow.

Let’s grow with love. Let’s build with strategy.