Speak Kindly to Your Brand

You’ve probably heard it before people talk to their plants, and somehow, they grow better. It sounds silly to some, but the idea is simple: what you speak to something can affect how it grows.

So if speaking kindly to a plant can help it thrive, what happens when you start speaking kindly to your business, your brand, and yourself?

There’s something we often ignore in business: how we speak. Not just to clients or customers, but to ourselves. We whisper things like, “I’m not good enough,” or “My brand is not growing fast enough.” And the more we repeat those words, the more we believe them even when they’re not true.

Your words either water your dream or dry it up. And your business, just like a plant, is listening.

No brand grows in isolation. It grows in an environment an environment shaped by your words, mindset, and habits. If your thoughts are filled with fear, frustration, and doubt, that becomes the soil your brand sits in. But if you fill that space with belief, patience, learning, and encouragement, your brand will start to reflect that too.

Every plant needs water, sunlight, and care. Every brand needs vision, strategy, and belief. And belief is often reflected in how you speak about what you’re building.

Whether you’re in your first month or fifth year, your brand is still becoming. And yet, we’re often the first to curse it just because it hasn’t yielded results as fast as we hoped. We call our work “small,” our growth “slow,” and our effort “not enough.” But is it really not working or are we just impatient?

I remember a season where I stopped enjoying my own brand not because it wasn’t working, but because the pressure I placed on it made me forget how far I’d come. I would check analytics before checking in with myself. I let numbers dictate my voice. Eventually, I caught myself and asked a simple question: “What if the only thing I need to change right now is the way I speak to what I’m building?”

So I shifted my speech. I stopped saying, “This isn’t working,” and started saying, “This is taking root.” I stopped saying, “No one is seeing me,” and started saying, “The right people are finding me.” It wasn’t magic it was mindset. And the more I did this, the more I showed up with joy, and the more my brand responded.

You may not see instant results, but that doesn’t mean nothing is happening. Progress is often invisible before it’s impactful. Roots grow deep before the tree is seen. And that’s why you must keep showing up and keep speaking life even when it feels quiet.

Say things like: “My business is becoming,” “I am improving,” “My audience is growing,” “My work matters.” These aren’t affirmations for hype they’re reminders of truth.

As a creative or brand builder, your business is not just about products or services. It’s about identity. It’s about heart. So when you constantly criticize yourself, you disconnect from the very thing you once loved. But when you speak with love and patience, you reconnect with your purpose. You shift from frustration to fulfillment. You give your brand room to breathe again.

This doesn’t mean you stop being strategic. It means you stop being your own enemy. You stop shrinking what you're building with harsh words. Instead, you begin to fuel it with belief and intentional effort.

If no one has told you lately, your dream is valid. Your process is allowed to take time. And your voice yes, your own voice is one of your strongest tools. Use it wisely. Use it kindly.

Your business is listening. So speak like someone who believes in it. Speak like someone who knows what they’re building is worth it. Because the same way plants respond to light and love so will your dream.

If this message stirred something in you, you’ll love this post on staying the course: Why Consistency Wins in the Long Run. It’s a reminder that steady growth beats instant noise, and love + strategy is the real winning formula.